Hollywood did it's part:
In quite a few movies:
“If Hunter S Thompson and Alfred Bester had a Chicano child, it would be this.” -- Dave Hutchinson
“Sometimes I read it front to back sometimes back to front. Sometimes I just drop down in the middle of it it and read anywhere. It's a great book.” – Misha Nogha
“. . . each of you with a wild mind and a cerveza or two under your belt should immediately buy it and see what truly imaginative, ALIVE, literature can be . . .” -- Arlan Andrews
". . . trailblazing, damn amazing . . . Vintage Gonzo Chicano SF" -- Saladin Ahmed.